Want your next direct mail campaign to stand out in the mailbox? Adding an interactive element which engages another sense beyond just vision can make your mailer more memorable.
Reveal Postcards from ConvertACard feature a perforated, peel-away panel. This interactive element is perfect for inspiring curiosity in the recipient! Here's some ideas on how to leverage this unique, interactive postcard in your next direct mail campaign:
Leveraging variable data to personalize your mailing, or even alter the artwork is possible with Reveal Postcards! Consider creating a variety of promotion options and using variable data printing to create a randomized reward inside each Reveal Postcard. Whether your business is product or service-based, creating suspense when offering a promotion is a great way to make an impression with your mailing!
If your business has a membership or customer loyalty program, a Reveal Postcard is a creative way to deliver dividends, members-only promotions, and more! Engage your customer with a birthday or holiday reward that they can open like a real gift, or surprise them with an exclusive offer. Variable data personalization makes it easy to include your customer's name, or tailor the promotion to their purchase history or preferences.
Particularly for service-based businesses, before-and-after pictures are a great way to demonstrate what you can do! Show customers a smile that's been improved by your dental services, a bathroom that went from dated to great, landscaping that went from an afterthought to inspired. Whatever services you offer, Reveal Postcard is a clever way to reveal the results and leave an impression.
Download a free template and create your own Reveal Postcard design, or utilize ConvertACard's custom graphic design services. For FREE samples or a quote for a Reveal Postcard job, contact us!
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Direct mail is a proven method for fundraising, but creating a coordinated mailing package with multiple envelopes and inserts can be a hassle. The All-In-One Response Self Mailer was designed as a streamlined, comprehensive solution for fundraising mailing! Here's 3 ways this innovative self mailer can be an asset to your next fundraising mailing:
Sourcing and coordinating all of the various envelopes and inserts required is probably the greatest inconvenience in producing a traditional fundraising mailing. The All-In-One Response Self Mailer, however, requires no outer envelope and has a return envelope and response page built in!
The self-mailer opens to reveal a perforated response panel and detachable return envelope. The return envelope comes with a moisture-activated glue strip, just like a standard envelope, making it easy for your donor to simply fill out the form and send the envelope!
In a fundraising mailing, it's important to have consistent visuals across your mailing components that reflect your organization's branding. However, envelope customization is often limited, and it can be difficult and expensive to create custom printed outer envelopes which will stand out in the mailbox.
With the All-In-One Response Self-Mailer, you can easily create an appealing, full-color design on the mailer exterior which will attract attention and encourage potential donors to interact with your mailing. Because the entire self mailer prints as one continuous piece, you can also fully design your built-in return envelopes rather than using plain or minimally-customized return envelopes.
Personalizing a direct mail piece with your prospect's name can increase response rates by 135%, and with digital printing, the All-In-One Response Self-Mailer makes it easy to include variable data fields. Include your recipient's name, their donation record, and more for a personalized piece of mail!
Through variable data, you can even use multiple designs in the same print run and mailing. If you want to combine your prospect and house lists into one mailing, it's possible to create entirely separate designs tailored to each group.
Multiple perforated pop-outs allow for more flexibility and creativity with your promotions. Here’s 3 ideas on how to maximize the benefit of multiple pop-outs:
If you want to combine your prospects and current customers into one mailing list, a perforated postcard with multiple pop-outs is a great way to tailor your promotions to both groups! Include one offer to entice new customers, and another to reward past or current customers. This strategy is ideal for service-based businesses, such as salons, and more.
By inviting customers to bring or refer a friend to your business, you could possibly gain multiple customers from the same postcard! A restaurant might offer their customer an extra discount to bring a friend or family member along for a meal. Or, to increase rewards program sign ups, offer a bonus when current members refer a friend.
Want to extend the lifespan of your mailing? Try creating multiple promotion windows using a ConvertACard pop-out card mailer! Consider crafting a week-by-week or seasonal campaign with multiple promotions at different times, and build anticipation for future sale windows.
Pop-Out Card Mailers from ConvertACard are a great asset to any direct mail campaign, and are available in plastic and eco-friendly paper. We offer turnkey services, from graphic design all the way to final production and fulfillment. Contact ConvertACard for samples and a FREE quote!
]]>Consumers, particularly in younger generations, are increasingly eco-conscious–and keeping sustainability in mind when creating direct mail can increase a brand’s credibility with these consumers. Pop-Out Card Mailers from ConvertACard are a great way to stand out in the mailbox, and if you’re interested in the benefits of these mailers but would prefer not to use plastic, you’re in luck!
ConvertACard is happy to offer an eco-friendly alternative to plastic laminated mailers. Our Eco-Friendly Pop-Out Card Mailers are made with 28pt thick paper, offering the stiffness and sturdiness of a plastic mailer, minus the plastic. These recyclable mailers are water-resistant, and the ultra-smooth surface enables high quality printing that will help your products and services shine. Additionally, the Eco-Friendly Pop-Out Card Mailers are available in all the same sizes and variations as their plastic counterparts!
Nearly every state has lifted their stay-at-home orders, and Americans are ready for life to start returning to normal once again – which means NOW is the time for reopening golf courses to reach out to their patrons and prospects with an uplifting message of reassurance and resolve.
Your direct mail marketing strategy is going to be an invaluable tool in terms of accomplishing exactly this and more. So if you really want your golf course and hit the ground running after COVID-19, there are a number of essential things to keep in mind.
By far, the biggest thing you can do in terms of navigating your marketing strategy in the post-COVID world has to do with being proactive first and foremost. Don’t wait for people in your target audience to come to you – folks are going to be apprehensive about resuming their normal lives for a while, so it’s up to you to reassure them that it’s perfectly safe to do so.
Take advantage of targeted mailing to reach both former patrons and those who were most likely to become new ones in the first place. Let them know that you have reopened and remind them why they love golfing so much in the first place. Use your marketing collateral, such as direct mail postcards with promotional pop-out offers, to build their enthusiasm to return to the greens.
This can also be a great way to target other athletic prospects who may be in need of a new sport or activity following COVID-19. Whereas team sports are still not recommended, golf on the other hand, is much safer as it promotes social distancing by its very nature.
Likewise, use your direct mail to address post-COVID concerns by going out of your way to explain what safety measures your golf course is taking to protect your patrons and staff. Provide details about social distancing, cart regulations, sanitizing procedures and more. People are naturally going to have a lot of questions about all of this – what better thing to do than come right out and give them the answers in the most effective way possible?
If you’d like to find out more information about how reopening golf courses can create a better and more efficient marketing strategy to come out of COVID-19 stronger than ever, or if you have any additional questions you’d like to discuss with someone in a bit more detail, please don’t delay – contact us today.
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